- 이 문서는 위키백과 영문판의 해당 항목을 참조했습니다.
|대표자||Peter Chou, Cher Wang (王雪紅), Fred Liu|
|업종명||스마트폰, 태블릿 컴퓨터|
|주소||대만 신베이 시 신뎬 구|
|고용||16,846 (2012-3-31 기준)|
Here's to change
2011년에는 인지도를 업고 승승장구했으나, 2013년 미디어 리포트에서 나온 결과로는 시장의 3%밖에 점유하지 못하고 있고, 주식도 2011년 기준 90퍼센트 하락했다고 한다.
- Cher Wang (王雪紅), H. T. Cho (卓火土), Peter Chou (周永明)가 1997년에 설립
- 최초 터치 Initially a manufacturer of notebook computers, HTC began designing some of the world's first touch and wireless hand-held devices in 1998. The company is credited with creating the first Android smartphone, the first Microsoft-powered smartphone (2002) and the first Microsoft 3G phone (2005). Their first major product, one of the world's first touch-screen smartphones, appeared in 2000. As an ODM for HP and Palm, HTC built the HP iPAQ and the Palm Treo 650.
In 2007 HTC acquired the mobile-device company Dopod International.
In October 2009, HTC launched the brand tagline "quietly brilliant", and the YOU campaign, HTC's first global advertising campaign.
In June 2010, the company launched the HTC Evo 4G, the first 4G-capable phone in the United States. In July 2010, HTC announced it would begin selling smartphones in China under its own brand name in a partnership with China Mobile. In 2010 HTC sold over 24.6 million handsets, up 111% over 2009.
At the Mobile World Congress on 16 February 2011, the GSM Association named HTC the "Device Manufacturer of the Year" for 2011. In April 2011, the company's market value surpassed that of Nokia, making HTC the third-largest smartphone-maker in the world behind Apple and Samsung.
On 6 July 2011, it was announced that HTC would buy VIA Technologies' stake in S3 Graphics, thus becoming the majority owner of S3. On 6 August 2011, HTC acquired Dashwire for $18.5M. In August 2011, HTC confirmed a plan for a strategic partnership with Beats Electronics involving acquiring 51 percent of Beats' shares.
On 27 September 2013, HTC announced that it sold back all remaining shares of Beats to Beats Electronics. The deal is expected to be closed in Q4 of 2013. The 2011 Best Global Brands rankings released by Interbrand, listed HTC at #98 and valued it at $3.6 billion. Based on researcher Canalys, in Q3 2011 HTC Corporation became the largest smartphone vendor in the U.S. with 24 percent market share, ahead of Samsung's 21 percent, Apple Inc.'s 20 percent and BlackBerry's 9 percent. HTC Corporation made different models for each operator.
During early 2012, HTC lost much of this U.S. market share due to increased competition from Samsung and Apple Inc. According to analyst firm comScore, HTC only accounted for 9.3% of the United States smartphone market as of February 2013. In light of the company's decrease in prominence, Chief Executive Peter Chou had informed executives that he would step down if the company's newest flagship phone, the 2013 HTC One, had failed to generate impressive sales results. HTC's first quarter results for 2013 showed its year-over-year profit drop by 98.1%, making it the smallest-ever profit for the company—the delay of the launch of the HTC One was cited as one of the factors. In June 2012, HTC moved its headquarters from Taoyuan City (now Taoyuan District) to Xindian District, New Taipei City.
In August 2013, HTC debuted a new "Here's To Change" global marketing campaign featuring actor Robert Downey, Jr., who signed a two-year contract to be HTC's new "Instigator of Change." On 15 August, HTC began airing the new marketing campaign on YouTube, prior to the campaign's appearance in television and cinema advertising schedules.
On September 27, 2013, HTC announced the sale of its entire stake (24.84 percent) in Beats Electronics. The company will close the deal in the fourth quarter of 2013 and expects a US$85 million pretax profit.
The 2013 HTC One was released in mid-2013 and, subsequently won various industry awards in the best smartphone and best design categories, but global sales of the HTC One were lower than those for Samsung's Galaxy S4 flagship handset and HTC recorded its first ever quarterly loss in early October 2013: a deficit of just under NT$3 billion (about US$100m, £62m). Marketing problems were identified by HTC as the primary reason for its comparative performance, a factor that had been previously cited by the company.
Following the release of the HTC One, two variants were released to form a trio for the 2013 HTC One lineup. A smaller variant named the HTC One Mini was released in August 2013, and a larger variant named the HTC One Max was released in October 2013. Similar in design and features to the HTC One, the upgraded aspects of the One Max include a display measuring 5.9 inches (15 cm), a fingerprint sensor and a removable back cover for expandable memory. The product was released into the European and Asian retail environment in October 2013, followed by a US launch in early November 2013.
In March 2014, HTC released the HTC One (M8) , the next version of the HTC One flagship, at press conferences in London and New York City. In a change from previous launches, the HTC One was made available for purchase on the company website and North American mobile carrier websites on the same day a few hours after the launch.
In April 2014, the smartphone company reported sales climbing 12.7 percent to NT$22.1 billion, the company's fastest growth since October 2011.
At the March 2015 Mobile World Congress in Barcenlona, HTC announced a new Head Mounted Display called the HTC Vive. At the same conference, they announced the 2015 HTC One Flagship device (the HTC One M9, the successor to the previous M8,) and the HTC grip, in partnership with under armour.
1.1.1 최초 기록[편집]
공식 사이트에서 제공하는, 최초를 기록한 역사다.
- 1080 해상도 - HTC Droid DNA (2012)
- 4G LTE 윈도우 폰 - HTC Titan II (2012)
- f2.0 렌즈 스마트폰 - HTC One X, HTC One S (2012)
- 비츠 오디오 탑재 – HTC Rezound (2011)
- Verizon과 AT&T의 4G LTE 스마트폰 – HTC Thunderbolt, HTC Vivid (2011)
- HTC 센스 스마트폰 – HTC Hero (2009)
- 세계 최초 GSM/WiMAX 4G 폰 – HTC Max 4G (2008)
- 안드로이드 스마트폰 – HTC Dream (2008)
- 윈도우 모바일 6 + TouchFLO – HTC Touch (2007)
- Microsoft Smart Music Phone – SDA/SDA Music (2004)
- Large 2.8" TFT touch-screen LCD display – O2 XDA/T-Mobile Germany MDA/T-Mobile PPC Phone (2002)
- Microsoft-powered smartphone (“Stinger”) – the SPV (2002)
- Microsoft wireless Pocket PC – XDA, MDA and PPC (2002)
- 포켓 PC 컴팩 iPAQ (2000)
- 컬러 팜 사이즈 PC (1999)
1.2 출시 기종[편집]
너무나 많다. 다작 회사라서 그런지 모아놓으면 어마어마한 분량.
언제 다 채울까
- 2013년 변경됨. 2009년부터 그때까지 표어는 quietly brilliant.